The company, which focuses on personalized gifts, has focused heavily on streamlining its operations over the past year. The latest figures from the annual report show that this has paid off on the bottom line, as revenue increased by 24 percent to 179.8 million SEK.
Improved Profitability with Own Logistics
There is also a clear increase on the final line. Operating profit for the year amounted to 13.8 million SEK, compared to 5.6 million SEK the previous year. The result has thus increased by almost 150 percent.
The path to the improved margin can largely be traced to the company's handling of the flow of goods. In the administration report, the board, with CEO Alexandra Stokki at the helm, describes how the company's own warehouse, completed in previous years, has redrawn the map for daily work. The company no longer needs to purchase external warehousing from a third party, something the management highlights as a key to success.
This contributes to increased efficiency and control over logistics, the management writes in the annual report.
They explain that the change creates more efficient flows and provides a more secure control over the total logistics. The board also notes that the work has progressed as expected and that they are optimistic about the coming year.
Otherwise, the business has continued to be run steadily without any significant deviations or risks that affect continued operations.
Aims for the Nordic Neighboring Countries
In addition to the progress on the warehouse side, the e-commerce retailer has looked beyond the Swedish market to broaden its reach.
Information from the Swedish Companies Registration Office shows that Rofa Design in spring 2025 took the step and registered specific company names to conduct business in Norway and Finland. The goal of the expansion is to sell gift items to both private individuals and companies across the Nordic borders.
While the growth journey is underway, the e-commerce retailer has a historical debt to manage. A year ago, Rofa Design's tax deferral was 12.4 million SEK. According to the latest information, the company has maintained a high pace in the amortization of this amount during the past year. As of early June 2026, the remaining amount for the deferral had been reduced to 5.6 million SEK.