The platform has, until now, been used exclusively for the company's own operations. It is built in modules and manages processes such as e-commerce, purchasing, product data, pricing, order management and logistics. It also supports the operation of multiple brands and sales channels from a common infrastructure.
Buyersclub CEO, Emil Henriksson, explains that the decision to commercialize the technology is based on interest from the market.
We have been receiving requests for a long time from other e-commerce and consumer companies who want to utilize all or parts of our technical platform. So far, our focus has been on using the technology to scale our own business, but we believe that the platform has now reached a level of maturity where it can also be packaged as an external offering, says Emil Henriksson.
The new B2B offering allows external customers to choose to license specific features or implement a complete solution. The service offering includes basic e-commerce infrastructure, systems for product import and categorization, and tools for automated price monitoring and dynamic pricing. Furthermore, AI-based services are offered for search functions, recommendations, shopping assistants and generation of product texts.
The company assesses that the industry is facing higher demands for technical efficiency and automation. By offering its platform as a service, Buyersclub states that they want to give other players access to an established infrastructure and thereby reduce their internal development costs.
Now that we can offer the same infrastructure to external actors, we create a new revenue stream that has the potential to provide better returns on the technology investments we have already made, says Emil Henriksson.
The establishment of the new business area will function as a complement to the company's existing operations. Buyersclub states that they will retain their main focus on the consumer business, membership model and operation of their own web stores.