Singular AB has reported its figures for the financial year that ran from December 2024 to November 2025. The documents show that turnover reached SEK 69.6 million, an increase of 22 percent from the previous year.
Operating profit for the period amounted to SEK -21.5 million. This is a reduction in loss compared to the previous year, when it was SEK -36.8 million.
Expanding with a New Flagship Store
After searching for a suitable location for five years, Singular Society has now opened its largest store to date. The premises, measuring 630 square meters, is located on Birger Jarlsgatan near Stureplan in Stockholm. The concept is based on bringing together the entire brand's range under one roof, and the store environment is designed to resemble different rooms in a home.
The company's founder, Erik Zetterberg, points out in a comment that the physical location is central to customers understanding the business model and the purpose of the membership.
"As we now take the next step and aim to reach a wider audience, a large own store becomes crucial for more people to discover and engage with Singular," he says.
The company also opened a store at the NK department store in November 2025, and according to the plan, it will remain alongside the new flagship store, which now becomes the brand's main home.
No New Group Contribution
Singular AB is wholly owned by H & M Hennes & Mauritz GBC AB, which in turn is a subsidiary of the parent company H & M Hennes & Mauritz AB.
Last year, the result was saved by a group contribution of SEK 95 million. For the most recently completed year, no such contribution was added, resulting in the year's result landing on a loss of SEK -21.8 million.
The average number of employees in the company decreased marginally during the period from 22 to 21 people.
The board of directors includes, among others, Adam Karlsson, CFO of the entire H&M Group, as a member. The business model continues to offer premium products at cost price via e-commerce and physical stores for paying members.