Last year, the company significantly scaled up its digital presence and invested heavily in building a completely new platform from the ground up. The goal was clearly set from the start: the e-commerce business would get off to a flying start and generate 25 million Swedish krona in sales already during the first full financial year.
Looking back now, CEO Linus Andersson can confirm that the offensive strategy has borne fruit and that the business is moving strongly upwards.
Yes, we reached 25 million last year and we continue to grow from that level, he says.
Traditionally, corporate customers have been the backbone of Buyn's business. When the new digital platform was sketched out, there was therefore a thought to integrate and facilitate the purchase journey for this important target group as well. By carefully guiding B2B customers to the modern system, the company has now succeeded in creating a much smoother and more automated experience, which has saved time for both sellers and buyers.
The B2B business has continued to develop positively and has increased slightly during the period, says Linus Andersson and continues:
The webshop, which has simplified order management, follow-up and history for customers, is a contributing factor, which in turn has strengthened the business. Overall, B2B accounts for a growing part of turnover, although the exact proportion varies over time.
Driving strong growth and merging two companies requires effort. The time after the launch of the new e-commerce platform, combined with the acquisition of Apple specialist Macpatric, has meant intensive and structured work behind the scenes.
To ensure that the company can handle the ever-increasing volumes without losing delivery quality, management has had to tighten up the internal routines considerably.
Autumn has overall been intense and very rewarding for us, says Linus Andersson.
We have seen continued strong interest in our business and had good momentum in both development and deliveries. At the same time, we have focused a lot on strengthening our internal processes and building for the long term, which feels important for the coming period.
Merger Completed in Spring
One of the biggest projects in the past year has been to practically merge the two businesses. After the acquisition was announced last year, a puzzle began to synchronize technology, personnel and customer registers.
At the end of April 2026, the merger between the two companies was formally completed, meaning that the businesses now operate entirely under the same flag. Despite the usual pitfalls that often arise during mergers, the work of merging the teams has gone well.
It has gone better than expected. The integration has been quick and smooth, and we have already managed to merge the companies without any major problems, says Linus Andersson.
The whole idea behind the merger was based on an ambition to combine Buyn's strong e-commerce focus with Macpatric's long experience in repairs and consulting services. The joint customer base now has access to a wider and more complete range of services, where they can buy new hardware and get service on their old devices from a single supplier.
Above all, Macpatric's customers have benefited from Buyn's wider expertise. This has already led to several new projects being started since the acquisition, which we see as a clear indication that the merger creates concrete customer benefits.
At the same time, we see clear synergies in how our teams complement each other, both in terms of offering and delivery capacity. This allows us to take on more complex assignments and strengthen our position in the market.
The Figures
Looking closely at the companies' latest filed annual reports for the financial year 2024/2025, a clear picture emerges of the economic growth that underpinned the acquisition.
For the parent company Buyn AB, turnover landed at 48.8 million Swedish krona, a strong increase of over 128 percent compared to the previous year. At the same time, profitability was strengthened as operating profit turned from minus 781,451 Swedish krona to plus 786,231 Swedish krona.
For Macpatric AB, turnover for the same period landed at 16.6 million Swedish krona, which is a marginal decrease of just over 1 percent. However, operating profit in the company increased by almost 15 percent to 264,743 Swedish krona, compared to 230,744 Swedish krona the year before.
Aiming for One Hundred Million in New Premises
With a fast-growing e-commerce business in full swing and a completed merger in the bag, the company has created a strong foundation to stand on. The stated goal of breaking the nine-figure dream limit remains firm, and according to the CEO, all internal metrics indicate that the company is following the charted plan.
We view the development very positively and everything indicates that we will reach this year's goal. With the growth and demand we are seeing today, we therefore believe that we have good conditions to reach 100 million in the coming years, he says.
To physically accommodate the continued expansion, the company has now decided to pack moving boxes and leave its current premises in Huddinge. When summer is at its peak, a change of environment and a step closer to the city center awaits, which is intended to create space for both more employees and a larger warehouse.
We will be moving to Telefonplan during July, says Linus Andersson and concludes:
The move is a natural step in our development. By getting a first-hand contract, we gain greater control over our premises and better conditions to shape a working environment that supports our continued growth. This gives us both stability and flexibility for the future.