To understand the figures in the latest annual report, some background history is required. In the autumn of 2024, the entrepreneurs took over an existing limited company called Lyftarverket AB. In connection with the takeover, the name was changed to Flippy AB, and the description of the business was completely revised to suit the new focus on crafts and e-commerce.
Since the sale of Flippy's own products did not start until November 2024, a direct comparison with the previous year's figures is misleading. Most of 2024 therefore consisted of the old company's business and completely different conditions.
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The founders' original ambition was to reach a turnover of 4 million Swedish krona during the first full financial year. But when the e-commerce company now reports the figures for 2025, they do not quite reach their dream goal, as the turnover lands on 1.8 million Swedish krona. Operating profit amounted to 266,275 Swedish krona at the same time.
The business continues to be run without any employees.
During the past year, the e-commerce company has also made formal changes in management. It was previously announced that fitness profile Denice Moberg stepped in as a co-owner. In the autumn of 2025, she also formally took a seat as a regular board member. The board otherwise consists of the founders Alexander Hermansson, Cornelis Olsen and chairman Marcus Söderberg.