100 Million Secured – E-commerce Rocket Gets New Owners

Andreas Häggkvist and Jarno Vanhatapio

Jarno Vanhatapio takes over the gavel.

The online art gallery, Andy Okay, has become known in the e-commerce industry by operating the business and building up its sales with only two people in the team from the start. In April, it became clear that the e-commerce group Vetted Assets acquired 51 percent of the company. The goal of the acquisition is to scale up operations with the help of AI and reach a quarter of a billion in sales, without building a large organization. At that time, the company was predicted to have approached SEK 100 million in sales by the end of 2025.

Now the results have been submitted to the Swedish Companies Registration Office, and the documents confirm that the company has passed the set milestone.

The recently submitted annual report covers an extended period of 16 months, from the beginning of September 2024 to the end of December 2025. The reason for the extended fiscal year is to align the company's periods with the new majority owner, Vetted Assets.

During these 16 months, the e-commerce company reports a turnover of SEK 103.7 million. Compared to the previous fiscal year, which was 12 months long and generated SEK 42.2 million, this represents an increase of over 145 percent.

The operating profit for the period amounted to SEK 2.8 million. This can be compared to SEK 3.2 million in the previous year, corresponding to a decrease of 12.5 percent.

New Chairman of the Board in Place

In connection with the year-end report, the formal details surrounding the acquisition are confirmed, with the listed company Vetted Assets AB stepping in and taking over the majority of the shares from the previous owners. The strategy of the new ownership group is based on acting as a partner to entrepreneur-led e-commerce companies.

By integrating AI into daily operations, the idea is to streamline everything from pricing to marketing, enabling increased sales with a lower cost base than traditionally.

Within Vetted Assets, Andy Okay is considered a benchmark for this type of investment and business model. Alongside the extended year-end report and ownership change, registry data from May 2026 shows that e-commerce profile Jarno Vanhatapio has formally assumed the position of Chairman of the Board of Andy Okay. He thus takes over the chairman's gavel from co-founder Naslin Ossanloo, who remains on the board as a regular member.

Editorial Staff