The new location is situated at Købmagergade 32, centrally located in the heart of the Danish capital. The store spans two floors with a total area of 230 square meters, where customers will have access to the brand's complete assortment.
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Finding the right location in Copenhagen was incredibly important to us. We wanted a space that truly reflects the city's character – something authentic, inspiring and unmistakably Copenhagen. Købmagergade felt like a perfect match for Caia's universe and the experience we want to create for our community, says Emelie Sundesten, Creative Director at Caia Cosmetics.
The company sees the new venture as a Danish version of their flagship concept. The purpose, as with previous store initiatives, is to offer a place where "consumers can meet the brand in person." At the same time, the establishment in Copenhagen is also intended to function as a hub for the entire region, including southern Sweden.
For the first time in connection with this launch, Caia has taken over an entire building, which has given them space to redesign the facade to fit the brand's aesthetics.
That level of creative freedom is very unusual, and it allows us to create a destination that truly embodies the brand experience around Caia, says Emelie Sundesten.
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The Danish store opens to the public on August 4th at 10:00.