In 2025, turnover amounted to 55.7 million Swedish krona. This represents a decrease of approximately 32 percent compared to 2024. However, operating profit turned from a loss of -13.6 million Swedish krona the previous year to a profit of 15.6 million Swedish krona in 2025.
The company's now positive result is primarily explained by the recently completed restructuring.
The annual report shows that the company had parts of its debts from current operations written off during the restructuring, which generated income of 17.9 million Swedish krona. This debt write-off saved the result and contributed to the restoration of equity.
Halved Workforce
In the management report, the board describes the year as being characterized by stabilization and reconstruction. The company has adapted its cost base and worked on streamlining the organization, purchasing, warehousing and logistics.
As part of this cost-saving measure, the number of employees decreased from an average of 15 people in 2024 to 7 people in 2025.
At the same time, the product portfolio has been refined towards brands with higher margins and turnover rates. The company also continues to operate a branch in Norway to utilize bonded warehouse solutions and keep capital tied up to a minimum.
Historical Remarks
The company reconstruction was formally completed on April 24, 2025. Documents from the Swedish Companies Registration Office and credit reports show that the company currently has no outstanding debt with the Swedish Enforcement Administration.
However, there are notes in the registers that the payment of taxes and fees was not handled correctly during 2024. There are also historical cases with the Swedish Enforcement Administration of just over 110,000 Swedish krona, as well as several applications for payment orders from suppliers that were written off or withdrawn at the end of 2024 and beginning of 2025.
Prior to the reconstruction, the company also took action at the management level. In mid-August 2024, new names joined the board when Anton Randahl, Fredrik Löwing and Fredrik Samuelsson assumed office as board members alongside the founders.
Looking Towards New Business Areas
The company states that they are entering the new year with a more cost-effective organization, an improved financial position and an operation that is run without a shortage of capital.
To spread risks and broaden its market, the company has taken steps into a completely new business area after the end of the financial year. According to the board, turnover is expected to increase gradually in the future as new brands are established, while maintaining a focus on cost control and long-term stability.