During the fiscal year, e-commerce company AZ Designs achieved a turnover of 75.3 million Swedish krona. This is a step up from last year’s 63.5 million krona and represents an increase of 18.5 percent.
While sales grew, the company also took the opportunity to improve its profitability. Operating profit landed at 1.8 million krona, compared to 1.3 million krona the previous year. This corresponds to an increase of 38.5 percent.
Aiming to Attract Consumers
While the new digital platform is built to handle the heavy and volume-based purchases from the traditional customer base – such as hotels, schools and authorities – the B2C initiative serves a different purpose. By turning directly to private individuals, the company is taking a new approach to the market.
To attract consumers, the primary focus is on furniture for the office segment. The strategy is to make available the range of office furniture that has previously been reserved for corporate customers. This allows private customers to also shop for professional furniture, giving the e-commerce company another leg to stand on alongside its core business.
Targeting Higher Margins
To maintain momentum going forward, a clear plan is on the table. The e-commerce company plans to launch more products and adjust its marketing. In parallel with growth, AZ Design will work on cost efficiencies to ensure that margins grow.
Behind the business is CEO Andreas Zwahlen, who owns one hundred percent of the company’s shares. During the year, the business has been run with an average of 10 employees, which is one person less than last year.