During the latest financial year, the company continued to increase its sales. According to the 2025 annual report, the company's turnover amounted to SEK 6.1 million, an increase of 49 percent compared to the previous year.
At the same time as turnover increased, operating profit landed at approximately SEK 34,200. This is a decrease of 8 percent from the previous year's operating profit, which amounted to around SEK 37,000.
Looking further down the income statement, however, the result after financial items turned from a loss of SEK 12,900 in 2024 to a profit of SEK 6,400 for 2025. During the year, the company also went from one to two employees.
Since its start in 2021, the company has crossed borders and now sells its clothes on an international market. To meet customer needs, the company has also chosen to expand its range and broaden the number of product categories.
New Capital Secures Investment
To finance further expansion and investments in new markets, the company brought in external capital at the beginning of 2026. Through a new issue in February, the company raised SEK 1.3 million from Söderängsudd AB and Charles Buster Invest AB.
The founding duo Fanny Rosén Herngren and Asli Tunhammar, however, remain the largest owners of the company. According to information from the Swedish Companies Registration Office, an increase in the company's limit also took place at the beginning of May of the same year.