According to a post on Inet’s Facebook page, customer Dante entered the store with a jar of pickled herring that he was unable to open himself. Store staff provided assistance, resulting in the customer leaving a Google review with the highest rating and the text: "Great service! Helped open a herring jar :)".
In the post, the e-commerce retailer commented on the event:
One of the more unexpected requests we've received, but of course we help open herring when a jar is particularly difficult to open. Thanks for the five stars Dante, hope it tasted good!
"Specialized in Herring"
The post has generated a higher reach and interaction than usual on the company's page, and the comment section has been characterized by a humorous tone. The event has also involved industry colleagues.
When a user asked if it was okay to bring in surströmming, Inet replied that they are "specialized in herring" and jokingly referred to competitor Webhallen, which has a store on the same street. Webhallen joined the thread shortly thereafter, asking the customer: "Can we come by and open it at your home?".
Launched New Service
The dialogue with customers continued when a user joked that the company should charge a troubleshooting fee of 650 kronor for opening the jar. In response to this, Inet presented a picture of a fictitious additional service.
The service was named "Ready to Eat" and priced at 199 kronor. According to the description, it includes a technician opening the jar, wiping the lid, and serving the contents on a plate. In the terms and conditions, the company also added the disclaimer: "Please note that we are not responsible for the taste of the contents".