Fresh figures from the annual report show that turnover landed at SEK 146.4 million. This is an increase of 61 percent compared to the previous year, when the corresponding figure was SEK 90.9 million.
It is not only sales that are pointing upwards, but also profitability is following the same trend. Operating profit took a leap upwards by as much as 71 percent and stopped at SEK 31.8 million for the full year. After tax, the result for the year lands on SEK 25.3 million. At the same time, the company reports equity of 59.7 percent.
The fact that the company is steadily building its cash reserves and has a clear idea of how they scale up the business is a conscious choice. CEO Andreas Christensson Risberg has previously highlighted that Trion chooses to avoid the stress of constantly chasing short-term volumes.
Of course, we could have grown faster. We come from a time when many brands only focused on growth, which has led them to build a short-term hype. Brand building is a marathon, not a hundred-meter sprint, Andreas Christensson previously explained.
Stepping into the USA – with an unchanged workforce
A key part of the success is spelled out by international expansion. During the last financial year, the company took the next step in the global market and established its own subsidiary Waldor & CO USA INC, to specifically target the American market.
But despite the fact that sales volumes are growing rapidly around the world, the e-retailer is holding on tightly to the size of the organization. Throughout 2025, the average number of employees remained at exactly seven people, which is precisely the same level as the previous year.
The business is driven forward by CEO Andreas Christensson Risberg, with brothers Mikael and Johan Christensson active on the board.
With the new year’s results in the bag, they have now built up free equity of SEK 29 million to rely on for future investments.