The company was registered at the end of 2023, with its registered office in Gräsmark, Värmland. The idea behind the limited company was to sell used strollers, accessories and new upholstery.
According to an article from Nya Wermlands-Tidningen, the company's CEO, Kim Granat, regularly went on purchasing trips to find products for sale.
I drive around with a van through central Sweden about once every two weeks. Then I pick up strollers I found online and bring them back here to service them before they are put up for sale, she told NWT.
After the van had been unloaded and the products had been inspected, they were offered to customers. Initially, sales were conducted both in a physical store and online.
The concept was based on offering free shipping, warranty and payment via Klarna, with an explicit goal that customers should be able to make a choice that was good for both their wallet and the environment.
Transition to E-commerce
During the first and only reported financial year, which spanned thirteen months until the end of December 2024, a transition took place. The physical store sales ceased completely and the company chose to focus exclusively on its e-commerce business.
During this initial period, the company reported a turnover of around SEK 1.6 million. Operating profit for the same period amounted to approximately minus SEK 111,400.
Name Change and Unpaid Fees
In September 2025, the company changed its name from Barnvagnsboden Sverige to Gralexa of Sweden. Around the same time, the website was permanently shut down and the business ceased. Thus, the e-commerce business was completely inactive throughout 2026.
At the same time, unpaid claims began to accumulate with the authorities. The debt balance for general purposes with the Swedish Enforcement Administration amounted to almost SEK 55,000, which included the tax account and vehicle tax. In addition, there were applications for payment orders directed against the company as late as April 2026.
On May 21, 2026, the journey ended for the business. Värmland District Court then decided to put the company into bankruptcy, and a bankruptcy trustee has been appointed to handle the matter.