Residus, headquartered in Stockholm, has been conducting sales via its own e-commerce platform, through resellers and via partners on various online marketplaces over the past year. According to the company's recent 2025 figures, sales and profitability have strengthened over the past year.
During the full year 2025, Residus increased its net sales to SEK 18.7 million, an increase of 18 percent from the previous year's SEK 15.8 million. The company also reports a clear turnaround in profitability. Operating profit, which was SEK -275,000 in 2024, instead landed at over half a million in 2025.
Transparency As A Business Model
Residus was founded in 2017 by Elin Mohlander and Evalena Jonsson, two profiles with backgrounds from, among others, J.Lindeberg, Filippa K and Swedish Fashion Council. The business idea has been based from the start on creating ethical fashion and minimizing the industry's waste of resources. Initially, the company focused on producing clothes from fabrics that had been rejected for various reasons by other actors, and they have also launched collections made from recovered Swedish and Danish Gotland wool.
Central to the brand is traceability. The company actively works with responsibility and ethics in the fashion industry and offers full transparency in the supply chain through QR codes in its products. By scanning the code, the customer can follow the garment's journey – from the eco-friendly fiber and spinning mill, to the factory where the garment was finally sewn.
Backed By Heavy Industry Profiles
The company initially grew organically but decided in the spring of 2022 to bring in external capital to enable faster growth and secure inventory levels. A capital injection of nearly SEK 2.7 million was then secured from several prominent names in e-commerce and retail, including e-commerce profile Paul Fischbein, Adlibris founder Magnus Dimert and PR profile Daniel Redgert.
In connection with the capital raising, co-founder Elin Mohlander stated to the industry magazine Habit regarding future plans:
We have spent a lot of time and energy building a stable foundation to grow from. Now we are ready to scale, and therefore it feels incredibly fun to bring in key expertise in the form of knowledgeable investors who are all the best in their respective fields.
The strategy regarding growth going forward has also been clear, something that Mohlander previously summarized:
We want to grow steadily and become even better at what we do, she said in 2023.
With the 2025 figures in place, that strategy appears to be bearing fruit, with growth now combined with a profitable bottom line.