During the 2025/2026 fiscal year, Matas has invested resources in its digital infrastructure. One of the steps was the launch of a joint e-commerce platform for both Matas and Kicks, which went live during the second quarter.
The purpose is to roll out new features uniformly across the Nordic region. The Group has also developed its loyalty program, which now comprises 6 million members, including 2.2 million under the Matas brand. Furthermore, a new app has been launched for Kicks, built on the same technical foundation as the Club Matas app.
The Group’s Chairman of the Board, Malou Aamund, and CEO Mette Uglebjerg point out that the business has the tools needed to gain further market share. They see a clear path forward for expanding digitally and physically in the Nordic market.
"Our size, our customer relationships and our omnichannel model give us a stable foundation, and we are following our plan to win in the Nordics," explains management in the report.
E-commerce is Growing
When Matas summarizes the fiscal year, the Group’s revenue lands at 8.8 billion Danish kroner, an increase of 4.7 percent from last year's 8.4 billion Danish kroner. Operating profit decreased by 9 percent to 514 million Danish kroner, compared to 565 million the previous year.
Looking at online retail, it accounted for 34 percent of the Group’s revenue. Digital sales for the entire group amounted to 3 billion Danish kroner, an increase of 9.4 percent.
For the Matas brand, e-commerce grew by 14.1 percent and generated 1.5 billion Danish kroner in revenue. At the same time, the company reports that the "Connected Retail" function, where online orders are packed and shipped directly from physical stores, showed double-digit percentage growth during the year.
The Group has also broadened its online range with new external brands during the period.
Robots and Paper Take Over the Warehouse
To handle online orders, the company has updated parts of its logistics. The automated warehouse, Matas Logistics Center, is now fully operational and has achieved a gold certification for its environmental standard.
A detail for the e-commerce industry is that during the year, the company replaced plastic packaging with paper-based packaging for selected online orders. This has resulted in a 46 percent reduction in plastic use in Matas’ logistics operations.
With two automated logistics centers in operation, one outside Stockholm and one outside Copenhagen, the company states that it has the opportunity to offer faster deliveries and manage the costs of the online volume.