The company has informed staff that 14 of the total 77 positions at the company are at risk. Lina Andersson, founder and CEO of the company, explains how management views the measure.
It is of course a difficult decision to make, she tells the newspaper.
The background to the cuts lies in a changed market picture. The company had expected continued faster expansion following previous years, but macroeconomic factors have tightened conditions.
Today's reality is that the outside world is more uncertain and growth has not developed as expected.
Despite the tough situation, the company is working to look ahead. Management focuses on supporting employees affected by the announcement, while plans for further development of the service within e-commerce remain in place.
We are making this adjustment with great respect for our employees and with a strong desire to continue developing our business, our offerings and our workplace.
Financial Overview and Capital Injection
Looking at the company's financial development, history has shown black figures. In 2024, revenue landed at SEK 296 million, which represented an increase of 25 percent compared to the previous year. Operating profit for the same period was SEK 16 million.
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The company has also carried out several formal financial events recently. According to registry information, the share capital has been increased through new issues both at the end of January 2026 and most recently in early May 2026. It remains to be seen how the current staff adjustments will affect operations going forward.