BHG is now choosing to enter into a collaboration with the Swedish company Algorithma. The focus is on accelerating work on AI solutions to be used in the group’s various operations.
Algorithma specializes in developing digital agents that can handle everything from questions in a customer service department to other tasks within a company.
For BHG, this means they gain access to more people working on development. The idea is to use the collected data to improve the visitor experience on the websites, while also speeding up internal processes.
Focus on Advice and Customer Service
The traces of the technology investment can already be seen on the Bygghemma platform. A digital product advisor has taken its place there.
It works by allowing visitors to a product page to write their questions directly next to the product. The system then reads all available information and specifications about the product to provide an accurate answer.
In addition to the advisor on product pages, the parties are working to develop more tools. This includes agents that will sit in customer service and help with cases in a way that can be scaled up as volumes increase.
Through this partnership, we strengthen our ability to develop and implement further AI-driven solutions on our platforms. This is fully in line with our strategic focus on using AI and data to drive growth and efficiency, says Gustaf Öhrn, CEO and Group Manager of BHG.
Part of a Larger Plan
The investment is not an isolated event but is linked to the plans presented during the group’s Capital Markets Day in March 2026. There, management established that technology and data are the tools to be used to achieve goals of better results in the business.
The choice fell on Algorithma specifically due to their experience in building solutions that work for large digital flows. For BHG, it is about building a system that works just as well regardless of how many customers use it simultaneously.
We are very pleased to initiate a partnership with BHG, whose clear AI agenda and strong digital platforms create good conditions for scalable AI solutions. Together, we will contribute to the development of scalable solutions that improve the customer experience and drive operational efficiency, says Jens Eriksvik, CEO of Algorithma.