Two years after its launch in Sweden, Power is showing black figures. The annual report for 2025 shows that the company had a turnover of SEK 4.33 billion, an increase from SEK 4.18 billion in the previous year. At the same time, the result improved from a loss of SEK 148 million (2024) to a profit of SEK 54 million.
This means that the electronics chain is now profitable in all Nordic markets.
The Swedish market has historically been a graveyard for international challengers who have failed to achieve profitability. The fact that we are here today, just two years after the launch, with a positive result is nothing short of a feat, says Magnus Kreuger, CEO of Power Sweden.
According to the company, the improvement in results is an effect of the Swedish operations being integrated into Power's Nordic operating model. By synchronizing logistics, purchasing and digital processes, the company states that they have achieved higher efficiency. The company also highlights internal initiatives in the form of training days for its approximately 600 employees as a contributing factor.
Parallel to the focus on profitability, the company continues its physical expansion. During 2025, seven of the chain's existing department stores were renovated. In April, Ehandel.se reported on the re-opening of the company's rebuilt department store in Kristianstad, which turned over more than one million Swedish krona during the first hour of opening.
Now the focus is on further new establishments. According to previous information to Ehandel.se, Power plans to open 10 to 15 new department stores in Sweden in the coming years.
Next up are new stores on Kungsgatan in Stockholm and in Halmstad. The chain is also planning a department store in Arninge north of Stockholm, which represents an investment of around SEK 13 million. Further contracts for establishments around the country are said to be under negotiation.