Through the collaboration, Qima will provide independent product testing, factory inspections, and training programs for sellers on the Temu platform. The tests will initially cover electrical and electronic goods, jewelry, materials in contact with food, and light industrial products. These services and digital compliance tools will be integrated into Temu's Seller Center.
Qima will also conduct on-site factory inspections of selected sellers to monitor supply chains and production processes.
As e-commerce platforms serve more markets and more product categories, independent compliance infrastructure becomes essential – not optional. This partnership, and particularly the integration into Temu’s Seller Center, is a step towards making testing and certification a natural part of how sellers operate, says Pierre-Nicolas Disser, Head of Consumer Products at Qima.
Temu states that the company invested approximately $100 million globally in compliance, product safety, and quality control during 2025. According to the platform, there are plans to double this investment level in 2026. The integration of Qima is one of the first examples of how third-party tools are being built into the platform's seller flow.
Temu prioritizes the safety of products on our platform, and our partnership with Qima is a concrete step in that direction, says a Temu spokesperson in a statement.
Occurs in the Shadow of New EU Requirements
Temu's initiative is presented in the context of regulatory changes in the European market. As Ehandel.se previously reported, the European Parliament and the EU member states reached a preliminary agreement at the end of March regarding a reform of the union's customs code.
The reform means that non-European platforms selling directly to consumers in the EU will have increased importer responsibility. Companies that repeatedly violate safety requirements and legislation risk fines of between 1 and 6 percent of the total value of their imported goods to the EU, as well as potential exclusion from the market, according to the new regulations.
The legislation has been partly driven by the increasing volume of incoming packages from non-European traders, as well as a study from the EU Commission which showed that up to 65 percent of tested imported products in selected categories did not meet EU safety requirements.