Net sales for the first quarter of 2026 amounted to SEK 129.7 million, compared to SEK 96.8 million during the same period of the previous year. This represents an increase of 34 percent. Organic growth for the period landed at 12.9 percent. As in the previous year, the group's own e-commerce business accounts for a significant part of the growth. Sales in the group's own digital channels increased by approximately 29 percent to SEK 109.4 million.
Operating profit (EBITA) amounted to SEK 5.5 million, an increase from SEK 0.6 million during the first quarter of 2025.
At the end of last year, the company announced that the extensive integration work of newly acquired companies was not expected to yield full results until 2026. The figures for the first three months of the year indicate that the company is now seeing results from these efforts.
The first quarter of 2026 clearly demonstrates the direction for Online Brands - we are building a scalable e-commerce platform where growth and profitability go hand in hand, says CEO Magnus Skoglund in the interim report.
The group notes that the integration work with the newer acquisitions is progressing according to plan and is already contributing to growth. The company portfolio, which includes brands such as Trendcarpet, Kitchenlab, Tanrevel and Reforma, is also showing positive signs among the more established units.
The mature companies are delivering better profitability than planned, with Trendcarpet and Kitchenlab in particular standing out, comments Magnus Skoglund.
Despite the strengthened operating profit, the quarter's total result landed at minus SEK 3.1 million, a decrease from last year's minus SEK 2.7 million. Cash flow from operating activities amounted to -SEK 15.5 million. According to the report, this is a seasonal pattern affected by the build-up of working capital during the first half of the year. The company management expects cash flow to strengthen gradually during the year.
With a strengthened structure, improved profitability and a growing portfolio, we are well positioned to continue delivering profitable growth in 2026, concludes Magnus Skoglund.