In 2022, lifestyle and fashion brand Mikuta generated SEK 46.7 million in revenue. For the full year 2025, the company has now reached a revenue of SEK 280 million. This development is partly due to a partnership with Fashion Tech Group, founded by Björn Påhlman Spenger and Christian Goossens, who invested in the company in 2018 to contribute operational infrastructure around e-commerce and production.
The company started in 2017 as a jewelry project aimed at followers of the founding couple's blog. Today, jewelry and accessories account for approximately 30 to 40 percent of sales, while the assortment has been expanded to also include clothing and shoes. Sales are primarily concentrated in Europe and the USA. The American and German markets are by far the largest and together account for half of the revenue, while growth is also being noted in the UK and France.
"Significantly Faster"
Björn Påhlman Spenger, founder of Fashion Tech Group, comments on the strategy behind the development:
We look for creators who already have a strong aesthetic and a clear relationship with their audience. Mikuta was such a case from day one. This allowed us to build a global brand much faster than traditional fashion companies.
Production is mainly located in Portugal, where the company works with local producers. To shorten lead times and facilitate supplier contacts, Mikuta now also has a local office in the country. Jacqueline Gidlöf, co-founder, describes the direction for the assortment:
I design garments that I myself want to wear. The idea is always to create something that feels comfortable and timeless, but at the same time has a little rebellious edge.
The company currently sells over 250,000 products annually and operates physical stores in Berlin and Amsterdam. The goal for 2026 is to reach EUR 30 million in revenue with an increased focus on profitability. The plans also include expanding the physical presence with more stores in Europe.