The company reports a turnover of SEK 27.4 million for 2025. This represents an increase of almost 15 percent compared to the previous year. At the same time as sales have grown, operating profit also shows a positive trend. Operating profit for 2025 amounted to SEK 1.7 million. This compares to 2024, when the company generated an operating profit of SEK 884,000.
The bottom line sums up the year's result to SEK 1.1 million. The company's equity ratio amounted to 18.8 percent during the year.
From its headquarters in Stockholm, SoMe SoYou Beauty AB operates the e-commerce platform Lacuila.se, with a range focused on skincare, hair care and perfume. The basic idea since the start has been to offer products manufactured locally.
Since then, the company's products have also been sold through various retailers such as Meds, Apohem and Apotek Hjärtat.
During 2025, a minor change occurred in the organization as the average number of employees decreased to three people, compared to four employees in 2024.
The board of directors includes founder Pernilla Wahlgren-Bauer as a member, together with chairman Lars Karlsson, as well as Jesper Rönnbäck and Pär Borgersen. The latter two have a background from Svenska krämfabriken, the company responsible for the production of L'Acuila's range.