CDON Group starts 2026 with growth. During the first quarter, the total trading volume (GMV) increased to SEK 394 million compared to SEK 344 million in the same period last year. Net sales increased simultaneously by 13 percent, landing at SEK 90.6 million (80.5).
We entered 2026 with a clear shift in focus: from "back-to-basics" to "growth and innovation". Q1 confirms that we are on the right track, says CEO Fredrik Norberg in the report.
Despite higher sales and an improved gross margin of 83.1 percent, the quarter's EBITDA result landed at SEK -2.8 million, a decrease from SEK 0.2 million during the same period of the previous year. However, the company emphasizes that last year's result included a one-time effect of SEK 4.6 million from reversed trading losses. Operating profit (EBIT) amounted to SEK -23.3 million (-21.8).
Restructuring and Terminated Collaborations
During the quarter, the company has made several conscious choices that have affected margins. CDON has cleared out older inventory from its own sales and terminated collaborations with specific merchants to ensure a more qualitative range and a better customer experience.
Another significant change concerns marketing, as Ehandel.se reported earlier.
In February, we left Prisjakt, as their price increases made the channel unprofitable for us, explains Fredrik Norberg.
According to the report, the company has instead allocated expenses to other paid channels, which is described as having slowed the trend of increasing marketing costs as a percentage of GMV for the CDON segment.
European Expansion and AI
The strategy of bringing in large European merchants onto the platform is now showing results. The company reports that these so-called "giants" accounted for 5 percent of the group's GMV during March, compared to under 2 percent in December 2025.
In addition to this, the group highlights increased costs for AI platforms as a positive and central feature of the business.
This investment gives us a speed we have not previously achieved, and our AI initiatives range from building and launching new features to analyzing sales data, notes Fredrik Norberg.