Zeeksack has made it their business idea to sell self-designed travel items such as backpacks and bags. During the recently completed fiscal year 2025, the e-commerce retailer achieved a revenue increase of over 100 percent. When the books were closed, it became clear that revenue had climbed to 116.3 million Swedish kronor, compared to 51.3 million Swedish kronor the previous year.
David Brudö, who previously co-founded the e-commerce business Fyndiq, recently told Breakit that the idea was born out of a need to reduce everyday stress through better organization.
Success has been built by challenging the industry's ingrained rules for marketing. Instead of generic images, the founder focused on showing the bag's functional side opening in everyday environments. According to David Brudö, the company has managed to stand out, despite the backpack market being saturated, and they have now created what they call a "stress-free" backpack.
Million Profits and Streamlined Organization
The increased sales are clearly reflected in profitability. Operating profit for 2025 took a step upwards and grew by over 160 percent to 6.3 million Swedish kronor. This compares to an operating profit of 2.4 million Swedish kronor during 2024. Profit after financial items amounted to 5.6 million Swedish kronor for the full year.
Despite the rapid growth, the company has chosen to keep the organization small. During 2025, the average number of employees was 4, doubling from the previous year's 2 employees. The company works today without a fixed office and the founders manage the business through a small team and external partners.
Today, there are fantastic AI services and external suppliers that allow you to run a company with a small, strong core team. With the right key people, we could maintain today's team size all the way to half a billion in turnover, said David Brudö to Breakit.
Strategic Inventory and Nordic Expansion
The company's sales are made directly to customers via its own online store. Orders currently come from Sweden, Norway, Finland, Germany and Poland, as well as via an international .com site. To avoid selling out of products, the company has chosen a strategy that differs from David Brudö's previous experiences from Fyndiq. According to the founder, the company consciously builds up a large overstock to be able to push when they see that sales are picking up.
Logistics, warehousing and customer support have been outsourced to external partners so that the company can focus entirely on growth.
At the same time as the e-commerce retailer strengthens its position in current markets, the next step in the expansion is being planned. A Danish site is in the works, and in the future the company aims to broaden the range with products such as cabin bags and larger suitcases.