On Friday, April 24th, Åhléns will once again open a department store on Fridhemsplan in Stockholm. The new store has a sales area of approximately 2,800 square meters distributed over two floors and will employ 35 people.
In connection with the opening, the company is also introducing a new beauty concept that includes specific departments for makeup and nail care.
I am very proud and happy that we are investing and finally able to open a large, fantastic department store again on Fridhemsplan. We now welcome both our old and new guests to a modern, full-scale department store, with a clear ambition to once again create a department store destination that combines simplicity, inspiration and that special department store magic, says Ayad Al-Saffar, owner and CEO of Åhléns.
The establishment in Stockholm is the next step in the company's ongoing store expansion. Earlier this year, it was announced that Åhléns is also returning to Skövde. That department store will open in the Commerce building in late summer 2026, meaning the chain is back in the city after a seven-year absence.
How Åhléns Performs Online
Parallel to the rollout of new physical department stores, the company's position in the e-commerce landscape has recently been mapped in two separate industry lists.
In a recent report from Adrelevance, which ranks Sweden's 468 largest e-commerce companies based on organic visibility on Google in 2026, Åhléns is placed at position 23. The result means a certain decrease in visibility index compared to 2025, when the company had a stronger position in the search results.
When customers get to rate, the department store chain lands further down in the measurements. In Ehandel.se's recently published review of customer satisfaction among Sweden's 100 largest e-commerce companies in terms of turnover, Åhléns ranks at position 82. The placement is based on the company's reviews on Trustpilot, where they currently have an average rating of 2.5 based on 981 reviews.