The premises have served as the base for Partyking's development of organization and logistics for several years. According to the company, the extension provides a framework for planning the business forward.
"The fact that we are now extending the lease agreement to 2035 feels very good. It gives us long-term stability and security in an important phase for the company. We have built our entire business from here and we look forward to continuing to develop in Gävle together with our employees and partners," says Jeff Jansson, board member of Partyking AB.
The property owner NP3 Fastigheter, which acquired the facility in 2016 and has Partyking as its sole tenant, sees the agreement as confirmation of the parties' joint planning.
"The extension to 2035 demonstrates the value of close and long-term collaboration where we can jointly create the right conditions for the tenant's business," says Jens Lennefeldt, Head of Business, Region South at NP3 Fastigheter.
Featured in Several Industry Surveys
The extended lease agreement is signed during a period in which Partyking has featured in several of Ehandel.se's recently published surveys. The data compilations during the spring of 2026 show the company's position within three separate measurement areas:
- Customer Satisfaction: The company ranks 13th among Sweden's e-commerce companies with the highest customer ratings, with an average of 4.5 on Trustpilot.
- Search Visibility: On the list of actors with the highest organic visibility on Google in 2026, the company occupies 61st place.
- Turnover: In the annual Top 100 list, Partyking was ranked 92nd with a reported e-commerce turnover of 291 million Swedish krona.
Profitability Over Volume
The decision to tie up the logistics areas over the next decade follows a financial year in which the e-commerce company prioritized margins over sales volume. For the 2025 financial year, the company reported a profit of 12.5 million Swedish krona, driven by internal efficiencies and a halving of the number of articles in the range.
According to the company's CEO, Johan Lingvall, the strategy going forward has been adjusted to meet foreign actors by focusing on security and EU-tested products, while the company prepares for future expansion into new markets.