Last year's turnover landed at SEK 18.6 million. This is an increase of 9 percent compared to the previous year. At the same time, operating profit strengthened from approximately SEK -700,000 in 2024 to a profit of nearly SEK 800,000 in 2025.
Despite a generally weak e-commerce market, the company states in its management report that it has continued to grow. Behind the upturn lies a purposeful effort where the e-retailer has reviewed its internal routines.
By optimizing operations, they have managed to keep other expenses unchanged, and in some cases even reduced them. For CEO Mikael Sjöbeck and the company's management, it is clear that it is precisely this efficiency work that has paved the way for the economic turnaround.
Through improved inventory management, increased support for staff and a more efficient sales process, the business has developed positively and turned to a satisfactory result.
To not only solve the short-term challenges, but also to build for the future, the company has simultaneously broadened its perspective and made investments in IT and HR.
During the year, the e-retailer employed an average of 6 people, and through these investments, the goal now is for the organization to be strengthened in the long term. A stable and efficient internal structure is also a prerequisite for being able to manage the company's core business, which is based on a time-critical supply of goods.
Logistics from Soil to Door
Sending live plants by mail places special demands on logistics. Klostra works with a rolling delivery schedule that starts from when different product categories can be harvested or taken from the warehouse.
For example, seed potatoes begin to be shipped during week 8, while deliveries of larger plants start during week 23. Before the packages leave the warehouse, the plants are packed in what the company calls mini-greenhouses.
Distribution is via agents and the company applies a 100 percent transport guarantee. The plants are said to survive for five to six days in their packaging with maintained quality, but customers are urged to pick up the packages as soon as the notification arrives on their phone.
Future Plans and Expanded Assortment
With a vision of cultivating Sweden, the company is now looking ahead. For 2026, a concrete plan is on the table to continue developing the business.
The focus will be directed towards offering more high-quality plant products and garden accessories, but also towards sharpening the processes around warehouse and transport. The company also aims to work with measures to further increase customer satisfaction.
With a strengthened sales organization, we expect to continue to increase turnover, the company concludes.