In 2025, Vinted's turnover reached 1.1 billion euros, equivalent to 12 billion Swedish kronor, representing a 38 percent increase compared to the previous year. The platform's total sales volume also grew by 47 percent, reaching 10.8 billion euros, or 117 billion Swedish kronor.
However, operating profit decreased by 5 percent to 151 million euros, and net profit fell by 19 percent to 62 million euros, or 674 million Swedish kronor.
The company explains the lower result by stating that capital has been invested in gaining market share in Germany and launching the platform in Latvia, Estonia, and Slovenia. The range of products has also been expanded.
Having previously focused on clothing, the platform now also offers sports equipment and collectibles.
Own Ecosystem for Shipping and Payment
To manage the volumes, Vinted is developing its own system for deliveries and transactions. Through its logistics partners, the company today offers over 500,000 pick-up points in Europe.
The company's own shipping service, Vinted Go, was rolled out in Spain and Portugal during the year and is now available in five countries. The company also opened a new sorting terminal in France. At the same time, Vinted Pay began integrating its own wallet solution to reduce dependence on external payment providers.
The company's strategy is based on lowering costs for members. By streamlining processes, the platform hopes to make it more attractive to trade goods with lower resale value.
To make second hand the first choice, we know what we need to do: we must be the most cost-effective, most reliable and easy to use, says Thomas Plantenga, CEO of Vinted.
Long-Term Investments
Instead of solely adjusting the platform's design, the company is investing in the underlying structures.
The company's management believes that investments in technology, security, and its own payment network create a long-term and scalable model. The development aims to reduce friction and add value for every new user who joins, which over time is expected to accelerate the shift from consuming newly produced goods to reused items.
When we succeed with this, users will sell their goods faster, while buyers easily find the right items at the best price, and the entire transaction takes place without obstacles, he continues.
At the same time as Vinted grows, our own, Swedish, competitors are also focusing on development and expansion.
Plick recently launched direct sales to Norway with automated customs handling for individuals. Sellpy, in turn, has rolled out image search technology via AI, a tool that Vinted introduced last year.