Sales in the Swedish market amounted to SEK 421 million in March, an increase of 13 percent. In Norway, the corresponding figure was SEK 366 million, representing a rise of 14 percent.
With strong sales growth in all domestic markets, we achieved a total organic sales increase of 8 percent in March. We now look forward to a spring with continued high pace in assortment renewal with several new products for the outdoor season, says Kristofer Tonström, President and CEO of Clas Ohlson.
Looking at the entire period from May 2025 to March 2026, the total net sales amounted to SEK 11,585 million, an increase of 7 percent compared to the previous year.
While e-commerce continues to grow, the company is also establishing new physical stores. A new store in Os, Norway, was inaugurated at the end of March.
We have a very nice store and we are pleased to have had the opportunity to establish ourselves here, says Christian Egeland, Sales & Operations Manager at Clas Ohlson.
At the end of March, the company had a total of 245 stores, a net increase of six stores compared to the same month last year. Before the current financial year closes on April 30, another four store openings are planned, including in Värnamo, Kalmar, Västerås and Tampere.
As Ehandel.se previously reported, online sales now account for over one-fifth of the company's total turnover. To manage the flow of business, Clas Ohlson plans to soon begin construction of a new automation solution at the distribution center in Insjön.