The board of directors proposes a dividend representing an increase of 112 percent from the previous year. In total, this amounts to SEK 91.8 million to be paid out to the owners. The business's free cash flow amounted to SEK 83.8 million during the year.
"The board's proposal to increase the dividend is a receipt for our ability to create shareholder value, and we expect to continue doing so," says CEO Walker Kinman.
Milk and Bread Increase Average Order Value
During the year, the average order value at the company landed at SEK 876. Sales of add-on products and groceries account for part of that sum.
The category increased by 43.6 percent during the year, and customers are clicking on everything from breakfast items to snacks at checkout. These extra items play a role in the company's new revenue target of SEK 1.5 billion by 2028.
The Road to Billions
To reach the new revenue target of SEK 1.5 billion by 2028, the company has presented a calculation. Sales are expected to grow by 7 to 9 percent annually. Of this growth, 1 percentage point is estimated to come directly from the continued focus on groceries and add-on products. The remainder of the increase will be sourced from various areas within the business.
The company expects that price adjustments, to compensate for inflation, will contribute 2 percentage points to the value increase. In addition to this, the plan is for the active customer base to grow by 3 to 4 percent per year.
The final piece of the puzzle in the calculation is customer purchasing behavior, where the company expects existing customers to order more frequently, which is estimated to add another 1 to 2 percentage points to annual growth.
Own Staff and AI Platform
On the technical side, the company has brought software development in-house. Work that was previously outsourced to an external partner is now handled by the company's own staff.
In connection with this, a platform based on AI has been introduced for employees. The system allows personnel without a technical background to create their own automated workflows.
"What surprised me most was how quickly non-technical roles began creating their own automated workflows. Employees who have never worked with automation are now building AI assistants to solve concrete problems in their work, which shows the power of making technology accessible to everyone," writes Chief Technology Officer Anton Nytorp in the report.