Turnover remained at SEK 1.9 billion during the past year. The underlying operating loss decreased from SEK 902 million in 2024 to SEK 276 million in 2025. This corresponds to a decrease in loss of 69.4 percent.
Fixed costs, in turn, decreased by SEK 475 million, a decrease of 60 percent compared to the previous year. The bottom-line result went from a loss of SEK 902 million in 2024 to a profit of SEK 246 million in 2025. This development is based on debt write-downs and one-time effects related to the reconstruction.
New Platform Lowers Expenses
The transition to a new technical platform has streamlined the e-commerce company's work and removed expenses in operations. According to the company, the new system creates space to redirect resources and instead invest in the customer offering.
We are very pleased with the development in underlying operations. The fact that we have managed to reduce fixed costs by 60 percent is the result of systematic work and that we have moved Mathem to a smarter system for groceries through our own technology, Oda Systems, says Sara Tranarp, Country Manager of Mathem.
Lower Prices and New Design
In an attempt to compete with the established grocery chains, the company chose to act before the new tax rules. As early as March 12, three weeks before the state lowered the VAT on food, the company adjusted prices on food and beverages to match the upcoming change.
The Country Manager describes it as a strategy where savings from the new technology are transferred directly to consumers to give households more financial leeway. The goal is for customers to retain both quality and low prices.
As part of the desire to be more visible in the urban landscape, the company is carrying out a visual update, which means that their delivery vehicles will henceforth be yellow. At the same time, the e-commerce company has introduced price matching on over 500 common items. At the beginning of 2026, the company reported growth during all weeks.
As a challenger, we must dare to take up space and show that we are on the side of consumers. We have already lowered prices equivalent to the upcoming VAT reduction to give Swedish families more room for life directly, says Sara Tranarp.