Through a collaboration with Google Cloud, Boozt is developing systems where AI agents are integrated directly into the company's own infrastructure. The strategy is based on owning the entire technical chain – from business systems (ERP) to warehouse management (WMS) – in order to create what the company calls a “proprietary intelligence moat”.
Higher Conversion and Order Value
A central part of the investment is a self-developed shopping assistant. According to Jonny Johansson, Data Systems Director at Boozt, the technology has already begun to deliver economic value.
We are already seeing a clear commercial effect from our AI-based shopping assistant. Customers who interact with it show significantly higher conversion and a noticeable increase in average order value, says Jonny Johansson to Ehandel.se.
He explains that the assistant helps customers navigate the range with greater confidence, which directly translates into improved results on the bottom line.
Automates Campaign Analysis
In addition to customer interaction, agentic AI is used to streamline internal processes, particularly in the evaluation of the thousands of campaigns conducted annually. Instead of manual analysis in dashboards, AI agents continuously process performance data and compare it with historical patterns.
The purpose is to reduce the time commercial teams spend collecting and structuring data.
What was previously a manual process where teams needed to enter multiple dashboards, extract data and build follow-up analyses is now handled automatically by our AI agents. They generate campaign summaries, benchmark results against historical data and suggest next steps on an ongoing basis, explains Jonny Johansson.
Although the company has not yet released exact figures on the time savings, they state that a significant portion of the manual work surrounding campaign follow-up has disappeared.
The Future of E-commerce
For Boozt, the goal is for AI agents to become a natural part of the ecosystem, where parts of the purchase journey take place via assistants that help the customer discover and compare products. At the same time, the company emphasizes the importance of control. By running the technology in its own environment, Johansson believes they can ensure both higher speed and better data security.
We remain very focused on maintaining control over our core technology and our data. That independence allows us to adopt new technology while ensuring that it supports our business instead of defining it, concludes Jonny Johansson.