The e-commerce company EQ Gruppen Aktiebolag, which operated a Swedish and an international online store under the name EQ Cigs, was founded in 2013 with a focus on the sale and marketing of e-cigarettes via e-commerce and physical retailers.
In its communication on the website, the e-commerce retailer stated that it had chosen to limit the sale of disposable products. This was motivated by a focus on sustainability, despite the increasing popularity of disposable products in the rest of the market.
The company also stated that it structured its range based on the EU's current directives for nicotine levels.
However, on March 25, 2026, the Lund District Court decided to declare EQ Gruppen Aktiebolag bankrupt. Prior to the bankruptcy decision, the company had no registered payment remarks and no active debt balance.
The purchase function has now been removed from the e-commerce retailer's websites. The Swedish site displays a page where the company announces that the store is closed, and thanks customers for the years between 2013 and 2026. The international domain is inactive.
Financial Development and Management
In the most recently registered annual report for the full year 2024, the company reported a turnover of 2 million Swedish kronor, a decrease of 26 percent compared to 2023. The operating result for 2024 landed at around -278,000 Swedish kronor, compared to approximately -215,000 Swedish kronor the previous year.
At the end of 2024, the company had two employees.