On March 3, 2026, the Swedish Tax Agency submitted an application to the Stockholm District Court to declare the fashion platform Seezona bankrupt. The reason was unpaid taxes and fees to the state. According to information from the Swedish Enforcement Authority, the authority had attempted to seize assets at the end of February, but found that the company lacked assets that could be seized to cover the current debt.
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The founder and CEO, Anna-Carina Helander, has previously been focused on resolving the situation. She has worked purposefully to try to settle the debts to the state in order to save the company's survival and thus avoid bankruptcy.
Debts Remain with the Enforcement Authority
But on Thursday, a turning point came when the tax debt that formed the basis of the Tax Agency's actions was finally paid in.
At the same time, information from the Swedish Enforcement Authority shows that at the end of March 2026, there was still a total debt balance of SEK 1.1 million. Of this amount, SEK 368,592 was for general claims and SEK 769,765 for individual claims, where logistics companies and accounting firms are among the creditors.
Turnover and Results
A look at the company's latest annual report for 2024 shows that the e-commerce retailer changed its business model. From previously taking a commission, the company switched to buying and selling the goods themselves.
This strategy affected the figures, with turnover landing at SEK 22.6 million. For the same period, an operating profit of SEK 1.9 million was reported. Despite a positive operating profit, there were challenges with the company's liquidity and short-term debts, which amounted to SEK 22.7 million at the end of the year.
In connection with the 2024 year-end report, the company's auditor chose to object to the approval of the income statement and balance sheet. Furthermore, the auditor objected to discharge of liability for the CEO and the board of directors. The criticism was based, among other things, on how a claim of just over SEK 21.7 million on a group company had been handled, and that taxes and fees had not been paid on time during the financial year. In addition, the auditor noted that the company was in a situation where a control balance sheet should have been prepared, which was not done.