In a statement to Ehandel.se, JD.com states that the company’s main priority right now is to ensure the quality of services in the launched countries, which include the United Kingdom, Germany, France, the Netherlands, Belgium and Luxembourg.
The company does not rule out that Joybuy’s services will be expanded to other European markets in the future, including Sweden and the rest of the Nordics. However, there is currently no specific timeline for such an expansion.
Local Infrastructure Crucial
A central part of Joybuy’s customer offering is what is called "Double 11" – a service for same-day or next-day delivery. The company explains that this model requires an expanded local network of its own warehouses and sorting terminals. Establishing this physical infrastructure is time-consuming, which dictates the pace of the company’s continued establishments. During the European launch, an initial 60 warehouses and depots were put into operation.
Awaiting Ceconomy Synergies
Last year, it was reported that JD.com acquired the German group Ceconomy, which owns brands such as MediaMarkt and Saturn, for 2.2 billion euros.
In response to Ehandel.se’s question about whether Ceconomy’s existing store network could be integrated as local e-commerce warehouses or delivery points ("last mile") for Joybuy, the company replies cautiously. JD.com states that the acquisition is currently in a regulatory approval process in three countries and is therefore not formally completed. For this reason, the company does not comment on any potential logistics synergies until the deal is finalized.