Preparations for Puuilo's entry into Sweden are underway. A country manager has been appointed to lead the establishment in the Swedish market, and together with the Finnish organization, they are now looking for premises and negotiations are ongoing.
The goal is to open the first store within 18 months.
Financial Development
During the past year, the Finnish chain increased its sales. In the 2025 annual report, Puuilo reports a turnover of 442 million euros, an increase of 15 percent compared to the previous year.
Operating profit amounted to 75 million euros, resulting in a margin of 17 percent. The company currently operates 60 stores in its home country.
The concept is based on achieving profitability early in newly opened units.
New stores are generally profitable one month after opening, the company writes in the annual report communication.