Skills Combined started its business relatively recently and had no revenue at all in 2023. However, during the latest financial year 2025, sales have picked up.
Revenue amounted to 12.8 million Swedish krona. This represents an increase of 160 percent compared to 2024, when revenue reached 4.9 million krona.
High Demand
The company's operating profit for 2025 was 4.7 million krona, compared to 1.7 million krona the previous year. According to the board of directors, the increase in revenue is simply due to higher demand for the company's products.
The company works with product development and sales of cosmetics. Behind the venture are Jessica Wahlgren Norman and Maria Bühring, who also serves as the company's CEO. Both founders have worked in the beauty industry for 25 years.
Media personality Jessica Wahlgren Norman has a background as a makeup artist and model, and over the years has built a platform on social media where she shares beauty tips, among other things. Maria Bühring is a licensed skincare therapist and has worked as a product manager focusing on sales and marketing for the past ten years.
"The Gems You Can't Live Without"
The concept for Skills Combined is based on a fusion of skincare and makeup.
We have focused on finding the gems you can't live without in your makeup bag, and that have multiple uses, says Jessica Wahlgren Norman.
As sales increase, the company is entering a market where there are already other players with a clear connection to the Wahlgren-Ingrosso family. Bianca Ingrosso has previously launched the brand Caia Cosmetics, which also focuses on makeup and skincare via e-commerce. In addition, Pernilla Wahlgren, Bianca's mother, has also launched her own skincare brand called Lacuila in exactly the same category.