Net sales for 2025 amounted to over 20 million Swedish krona, representing an increase of 219 percent compared to the previous year’s 6.3 million Swedish krona. This financial upswing is largely attributable to expanded marketing efforts and a generally strengthened position in the market.
The business was started in 2019 by Robin Plato, who until recently ran the company himself. In December 2024, Tobias Lehtinen joined as a partner after leaving an assignment with a distributor. Together, they decided to revise the strategy regarding logistics, marketing, warehousing, and customer support.
Ehandel.se spoke with Tobias Lehtinen about the transformation, the physically demanding deliveries, and how experiences from the consumer electronics industry can be applied to the sale of heavy vehicle lifts and tire machines.
The company reports an operating profit of over 1.8 million Swedish krona for 2025. According to Tobias Lehtinen, profitability is good, but the industry requires capital commitment.
We have a good result on the bottom line, but since our deliveries have long lead times and our own local warehouse requires a lot of liquidity, a lot also needs to be reinvested. The cash flow needs to be full to maintain this positive trend.
Selling vehicle lifts and tire machines online must be a logistical challenge?
Yes, absolutely. It requires the right machines, good premises, skilled warehouse staff, and a reliable logistics partner. We ship orders daily weighing from a couple of hundred kilos to several tons, which places demands on all levels – not least on the customer. Our approach is that everything can be solved, and that applies here too. At the same time, it is the most demanding part of our business.
According to Tobias Lehtinen, the vast majority of purchases are made online.
The overwhelming majority of orders are placed online, although some customers in the local area choose to pick them up themselves. However, since many of our products are very heavy, machines or good tools are required to move, lift, and assemble them, so many appreciate home delivery. We still have contact with most customers via some channel before the purchase, as this type of product often raises questions about assembly, function, and use.
You have a background at CyberPhoto. Are there similarities between selling cameras and workshop equipment?
A lot! Both at CyberPhoto and later Focus Nordic, having the customer at the center has been crucial to long-term success, and we follow that philosophy at Verkstadskungen as well. In many ways, we are like a "small" CyberPhoto in terms of values and working methods. The big difference is actually that our packages are much larger and heavier, says Tobias Lehtinen.
The company is now planning for the future in the premises in Skene. For 2026, the focus includes launching a new e-commerce platform and implementing further improvements in logistics and warehousing.