Acne Studios Holding AB reports a turnover of SEK 3.6 billion for the financial year from September 2024 to the end of August 2025. This represents a 10 percent increase compared to the previous year, when turnover reached SEK 3.3 billion. Operating profit amounts to SEK 553.7 million, compared to SEK 437.4 million the previous year.
The group includes the Swedish company Acne Studios AB, which manages the practical operations. This company designs the clothes, handles marketing, and ensures that products are delivered. The clothes are then sold either through the company's own subsidiaries around the world or through other independent stores.
Currently, no new figures for 2025 have been published for this company. However, the company's size in relation to the entire group can be seen by looking at the figures for 2024. Then, the operating company had a turnover of SEK 2.2 billion, and compared to the entire group's turnover, this company accounted for approximately 65 percent of total sales.
E-Commerce and Own Stores
Looking again at the entire group's sales for the recently completed year 2024/2025, it is clear that the strategy of selling through own channels shows an increase of 18 percent. These sales channels include own physical stores, the company's own e-commerce, and sales via digital marketplaces.
Revenue from this direct sales now amounts to SEK 2.7 billion. At the same time, revenue from external retailers (wholesale) accounts for SEK 978.2 million.
Growing and Declining Markets
The group's growth is primarily driven by the Asian market. Turnover in Mainland China and Hong Kong amounts to SEK 983.6 million. Asia and Oceania, excluding China, generate SEK 850.2 million.
Sales in the European and US markets are lower. Europe lands on a turnover of SEK 1 billion, while the North American market generates SEK 635.4 million.
Million-Dollar Dividend to Owners
The board of directors of the holding company now proposes a dividend to shareholders of SEK 200 million. They assess that international sales and own distribution will continue to drive the company's development forward in the coming years, even though the market is fashion-dependent.